The mobile visitor base as increased at an extraordinary rate. It has now become even more critical to accommodate and improve the website user’s experience for those people out and about while browser the web. To handle the situation, Google has made a crucial update which has brought the responsive or smart websites in to the forefront and it has shifted the main objective to the significance of mobile website designs.
Converting an existing website to responsive design or creating a new one takes precise coding and requires skills. The average corporation owners can’t invest such time in understanding the complex coding languages and implementing it. Therefore, finding an expert or finding a professional website marketing firm is the easiest method to keep your website up-to-date according to Google’s guidelines. After all, the failure or success of one’s business also depends upon your internet site and consumer reach.
Why you should opt for a responsive web site design:
Enhanced User Experience:
If a website is not responsive, there is no way an individual will have the same experience browsing on their cell phone as they would with a desktop or laptop. It can be frustrating to find out images going haywire and finding no synchronization of text at all. The user’s mobile device is not to blame. The web site just isn’t meant to cater to mobile online users, hence you cannot see the website properly. And usually, such tiresome and frustrating user experiences cause a lack of the opportunity for new customers. Fortunately, with the help of responsive design, websites are now able to adjust to all mobile device platforms whether it’s a Desktop, Mobile or Tablet. Responsive websites are also appropriate for all major browsers for example Microsoft Web Browser, Google Chrome, and Mozilla Firefox. Combined with flexibility to view content on different devices, it also provides a great user experience on several screen sizes and resolutions very little effort.
Better Rate of Conversion:
Various studies determined by Google Analytics reveal that responsive designs yield better conversion rate as a result of lesser bounce rate. Users have a tendency to stay longer with a responsive site, therefore, the chances of conversion increase. It is usually a cost effective option as it’s not necessary to buy multiple SEO techniques and separate designs for several devices.
Enhance Google Ranking:
The major search engines emperor, Google, has now started rewarding the mobile-friendly websites with a higher ranking as opposed to sites with the non-responsive design. Implemented since April 21 of 2015, Google has started penalizing sites without a responsive web page design. Google promotes the web site when it has a single URLs and HTML across all platforms. Google dominates the internet search market, therefore, it is smart stay up-to-date when Google makes any modifications in its ranking system and algorithms.
Easier to Manage:
Responsive websites in addition have a perk by means of easy manageability. The 2 different versions for desktop and cell phones require different processes for S.E.O. as well. Cell phones need a completely different site template and Search Engine Optimization tactics as compared to the ones employed for desktop versions. If the website can conform to all devices with a responsive design, precisely the same content and keywords can be used on a unitary site and domain.
If you are still asking why would you go with a responsive website design, the more critical question for you is why haven’t to chosen it yet? It’s better late than never. Leads Online Marketing has got the expertise and experience to transform your website in to a completely new and updated kind of marketing with the help of a responsive web design determined by Google’s recommendations.